Turn more store visitors into customers
Traffic is expensive. We look at how people actually move through your Shopify store — and fix the pages, paths and friction that quietly leak revenue.
The surfaces that decide whether someone buys
CRO here means practical storefront work, not a theatre of endless tests on a store that is not ready for them.
UX audits
A structured pass over navigation, templates and key journeys, documented with what to change first.
Conversion audits
Where sessions drop, which templates underperform, and which messages do not match the traffic source.
Product page optimization
Information hierarchy, variants, trust content and add-to-cart paths that match how the product is actually sold.
Collection optimization
Merchandising, filters, empty states and copy that help shoppers find a product instead of bouncing.
Navigation optimization
Menus and search that reflect the catalog people came for — not the internal org chart.
Mobile UX
Thumbs, filters, sticky carts and forms sized for the device most of your visitors already use.
CTA optimization
Primary actions that are visible, specific and consistent from ad landing page to product to cart.
Landing page optimization
Pages that match paid and organic intent instead of dumping everyone on the homepage.
Checkout experience
Theme and Shop Pay setup, shipping clarity and error states — within what Shopify lets us change.
A/B testing where it is useful
Tests when traffic and hypotheses support them. We will not invent tests for a store that first needs a clearer product page.
Fix the obvious leaks before you celebrate a 2% lift
Many Shopify stores do not have a testing problem. They have a template, copy or mobile problem. We start there.
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Evidence over opinion
Analytics, session clues and page-level behaviour — not a redesign for its own sake.
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Shopify constraints respected
Checkout, apps and theme architecture are part of the recommendation, not ignored.
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Tied to SEO and development
Collection copy, speed and templates are shared with the SEO and build teams so work does not collide.
CRO FAQs
Ready to stop leaking the traffic you already have?
Tell us about your store, devices and the pages you care about. We will propose a focused optimization plan.